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What’s the point of social media?

I love this article from Mark Ritson in Marketing Week, questioning the wisdom of advertisers promoting their messages through social media.

Since some of the largest users of traditional advertising are trying to move most or all of their presence online, it’s very timely to question the effectiveness of the strategy.

As Ritson points out, “social media” literally means the communication channels that exist between people.  Not between brands.  He cites the recent TNS Digital Life report which found that 61% of UK consumers do not want to interact with brands on social media, and he sums up with a damning quote from the report: “Misguided digital strategies are generating mountains of digital waste, from friendless Facebook accounts to blogs no one reads”.

Innsbruck 2012: First Ever Winter Youth Olympic Games Exceed Expectations

Well it looks like the First ever Winter Youth Olympic Games went well (Innsbruck, Austria 13-22nd January 2012).

Personally, I do not think it was publicised enough.   As part of the London 2012 Olympics Legacy it was ruled that there was a need to boost sports participation due to drop-off.  At the start of the games IOC President Jacques Rogge said that there was a possibility he would back the British bid for the UK to host the Summer 2018 games.  If this is the case, should we not be shouting about this from the rooftops, just like we did the 2012 Olympic games…?

CHECK – Children’s Ethical Communications Kit

“CHECK – all kids’ rules under one roof”

At TenNine, we’ve been in the business of communication with young people for years.

We’ve always put ethics at the top of the list when we decide which bookings to accept, which is why over 1000 schools and clubs are happy to work with us.

So we are very pleased to welcome CHECK, the Advertising Association’s Children’s Ethical Communications Kit.

CHECK is a website where you can find all children’s regulations, for every marketing and communications technique that anyone ever invented, explained simply and right there in one place.

How Google took over the world but lost their Mojo – in glorious 3D

Google have been making waves and getting into all kinds of hot water with their Street View photography of urban centres across the world.  This is a fantastically useful tool open to everyone, everywhere, for free – or a completely unprecedented infringement of privacy, depending on your point of view.

To make the whole issue easy to understand, Taiwan’s NMA World Edition has prepared an easy to digest 3D animation, adding a whole new dimension to in-depth coverage!  (I’ll do the jokes – Ed.)

Watch it with subtitles here: Google maps the world – YouTube

They know where you are! (Because you told them…)

FaceBook already knows what you do, who your partner is, who your friends are, and what you think, just because they asked you.  It has such byzantine privacy settings, and makes actually leaving and wiping your data such an unnecessarily complicated process, that web forums are full of people trying to get away from FaceBook and finding it extremely difficult.  And now FaceBook wants you to tell it where you are with the arrival of FaceBook Places.  Why on Earth would you want to tell them?

Unmissable

How to get the most important messages through to young people, where they absolutely can’t miss them?  Simple, really – have a look at this!

Are you talking to me?

What do young people actually think about the advertising aimed at them?  Check out this video to see how school pupils and their educators appreciate effective messaging!

Not Just a Club

Youth clubs do so much more than it says on the tin!  Watch this video from Clubs For Young People – 1 minute 44 very well spent (not sure about the music though…)

Hot off the presses!

It’s a given that newspaper sites don’t make money.  The huge costs of maintaining an international string of staffers will always overwhelm the ad income from an on-line audience of a few million.  Hence Rupert Murdoch’s policy of charging for content seemd to have the sound of inevitabilty about it.

But now one tabloid has achieved 72% audience growth year on year and kept its costs down by being run completely separately from its mother paper.  Its only costs are staff and any content it buys in.  It benefits from the mother paper branding but has none of the overheads.  And it will be self-financing or into clear profit any day now.  Or at least, that’s what their online chief is quoted as saying by one of their competitors.

6Music saved by record audience

The BBC Trust has delighted thousands of music fans by saying that “the case has not been made for the closure of 6 Music”  and that there is “significant public support for the service” given that 78% of almost 50,000 online responses to the BBC’s consultation on its Strategic Review focused principally on 6 Music.  Listening figures have significantly increased since the proposal to axe the service and this record audience seems to have saved the station.  The same has not happened for the Asian Network, another digital radio station earmarked for possible closure.