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Straight To The Point

TenNine and CYP distributed three hard-hitting designs aimed at highlighting the dangers of carrying a knife to 10 to 16 year-old girls and boys across Wales and England.

Part of the government’s “It doesn’t have to happen” campaign to reduce knife crime, the clings highlighted the repercussions of carrying a knife.  The designs showed knife carriers’ life chances going down the drain, and were displayed on tiles and mirrors near urinals and washbasins to accentuate the impression of dreams and ambitions draining away.

This Home Office campaign was a first for TenNine and included clubs of all sizes, allowing a really important message to go to many more clubs than those able take advantage of our posters project.  It is one of the most popular campaigns we have run in clubs, with uniformly positive feedback from club leaders and their members, and fits into a series of campaigns we have supported targeting violence, bullying and abuse.

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