Talking To Youth Rotating Header Image

February 24th, 2010:

Old school advertising

Like many born just after the Second World War, I retain an irrational nostalgia for the austere 1950s that I would be hard pushed to explain.

Among my personal icons of the era, the Eagle comic fired my early imagination and its futuristic centre spreads papered the walls of my boyhood bedroom. Dan Dare, Harris Tweed and PC 49 still have a place in my consciousness 50 years after they first inspired me.

Soccer One and HBOS onside again

Halifax Bank of Scotland again chose to promote their Soccer One football programme for 2010 in schools using TenNine posters.

Scotland has undergone a massive schools rebuilding programme with many mergers and changes of management, and TenNine has expanded their recruitment of new member schools as well as extending their Youth Centres project into Scotland to keep their portfolio abreast of the changes.

Given the bad press banks have had over the last 18 months, this is an excellent way for them to underline the good work they do in developing youth sports.