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February 26th, 2010:

Postcards from the edge of media

I’ve spent a large part of the last few weeks asking School Principals, PSHE teachers and youth workers what kind of images and language they consider acceptable in youth media.

We have recently seen some pretty challenging designs put forward by government and charities and it’s tempting to make snap judgements on displaying shocking images where they will be seen by young people.
Beat Bullying recently used a very graphic poster image of a teenager with a sewn-up mouth to show how bullying victims often suffer in silence and to guide them to their Cyber Mentors website.

Food for thought

The first year results of the National Diet and Nutrition Survey by the Food Standards Agency represent a bit of a curate’s egg. Whilst some areas show pleasing improvement, there is genuine cause for concern regarding others.

Saturated fat intakes in adults have reduced modestly to 12.8% of food energy, down from 13.3% in 2000/01. On average adults are eating 4.4 portions of fruit and vegetables daily – although with little more than a third of men and women meeting the five-a-day guideline, there’s plenty of room for improvement.

Targeting media to support PSHE

We are very pleased to see that the annual statistics just published by ONS that show teenage pregnancy is at its lowest rate for more than 20 years.

TenNine has supported the work of PSHE Coordinators and Youth Workers with teenage pregnancy posters and the distribution of complementary material many times in recent years.  We have facilitated national campaigns in schools and colleges by central government and delivered local government advertising.  Closely targeted media supporting the key mentoring work that teachers and youth workers provide delivers the right messages to young people where they spend most of their time.