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March 17th, 2010:

CAP launches new UK Advertising Codes

On the 16th March the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) launched new UK Advertising Codes after a comprehensive review and full public consultation.

This was the first ever concurrent review of all advertising codes in nearly fifty years of their history and more than 400 pieces of legislation and 30,000 consultation responses were assessed. Participants were derived from a broad range of stakeholders including Government, parents and children’s groups, consumer protection bodies, regulators, charities, religious organisations as well as the media industry.  The new codes will come into force on 1st September 2010 giving advertisers and the media industry nearly six months to familiarise themselves with the new rules.

Giving Science a Rocket

With the General Election only a matter of a month or so away, I’m looking forward to familiar pledges from all the parties, particularly on ‘education, education, education’ (which I’m sure I’ve heard somewhere before…)

Official statistics are bandied about to show that universities are attracting more applicants than ever before, which sounds great, but the suggestion that students may be choosing subjects that are perceived as more enjoyable or maybe even the ‘course of least resistance’ in order to obtain a degree refuses to go away.  So while I’m sure Media Studies has some relevance to this industry, it’s hardly rocket science is it?  Now there’s that crucial word: Rocket!  No, sorry: Science!