Talking To Youth Rotating Header Image

Giving Science a Rocket

With the General Election only a matter of a month or so away, I’m looking forward to familiar pledges from all the parties, particularly on ‘education, education, education’ (which I’m sure I’ve heard somewhere before…)

Official statistics are bandied about to show that universities are attracting more applicants than ever before, which sounds great, but the suggestion that students may be choosing subjects that are perceived as more enjoyable or maybe even the ‘course of least resistance’ in order to obtain a degree refuses to go away.  So while I’m sure Media Studies has some relevance to this industry, it’s hardly rocket science is it?  Now there’s that crucial word: Rocket!  No, sorry: Science!

With the impact of the ongoing changes to the curriculum, sciences have suffered.  Are they taken less seriously as a subject these days?  Perhaps students think they are too difficult to master, or simply not much fun?

It is obviously crucial to have Maths and English as core subjects, but sciences are essential to give students an overall understanding of how mathematics can be applied in any number of fields essential to the future of our industry and economy.  We rely on science to expand knowledge and understanding in all aspects of life, so the declining number of new graduates is a serious concern.

The Scottish Government saw this issue coming a couple of years ago and organised a concerted campaign called ‘Positive About Science’ to change perceptions among young people.  It included some striking poster designs which TenNine displayed in member schools across Scotland.  The posters were intended to show that science can lead to exciting careers and generated incredibly positive feedback.   The schools poster campaign was such a success that it has so far run three times with different designs.

They have used a creative way to stimulate interest among young people and to break down the barriers to seeing science as a great career choice.  The next generation depends on the current one getting this right if it is to emerge with the tools it will need in the future.

Leave a Reply

Your email address will not be published. Required fields are marked *