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April, 2010:

Too cool for school?

At the ripe old age of 11, I decided that the fastest way to manly cool was the futuristic brushed metal and black packaging of the newly launched Lambert & Butler cigarettes.

Don’t mock; it was 1978.  In a time when Roger Moore somehow got away with playing James Bond, electro-pop meant the Electric Light Orchestra and fashionable men had centre partings, it wasn’t just my idea of cool pre-teen rebellion that was a bit misplaced.  And I really needed to rebel, because my mum wouldn’t let me see Grease.
Cool may have moved on – or even gone full circle – but the reasons teenagers take up smoking are still pretty much the same.  It’s cool, and it’s for adults only.

Facebook pressing all the wrong buttons

Facebook needs a Click CEOP buttonAt TenNine we always put youth safety above any other concern, and I’m certain all of our peers in UK Youth Marketing do the same.  So the current ‘Facebook concedes online safety demands’ story didn’t just catch my eye, I can only say I am utterly astonished at Facebook’s position.

Advertising Association prepares “Children’s Ethical Communications Kit”

What a truly sensible initiative from the Advertising Association (AA) in looking to launch an online service to help companies develop responsible products and campaigns which target children. Debate regarding advertising and marketing to children is so often geared to a strain of Pavlov’s dogs, knee jerk reaction which says simply that it is all wrong.  What is said and written is usually well intentioned but also way too simplistic; you have to keep an eye on the baby when you empty that bathwater!