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April 1st, 2010:

Advertising Association prepares “Children’s Ethical Communications Kit”

What a truly sensible initiative from the Advertising Association (AA) in looking to launch an online service to help companies develop responsible products and campaigns which target children. Debate regarding advertising and marketing to children is so often geared to a strain of Pavlov’s dogs, knee jerk reaction which says simply that it is all wrong.  What is said and written is usually well intentioned but also way too simplistic; you have to keep an eye on the baby when you empty that bathwater!