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Advertising Association

CHECK – Children’s Ethical Communications Kit

“CHECK – all kids’ rules under one roof”

At TenNine, we’ve been in the business of communication with young people for years.

We’ve always put ethics at the top of the list when we decide which bookings to accept, which is why over 1000 schools and clubs are happy to work with us.

So we are very pleased to welcome CHECK, the Advertising Association’s Children’s Ethical Communications Kit.

CHECK is a website where you can find all children’s regulations, for every marketing and communications technique that anyone ever invented, explained simply and right there in one place.

Advertising Association prepares “Children’s Ethical Communications Kit”

What a truly sensible initiative from the Advertising Association (AA) in looking to launch an online service to help companies develop responsible products and campaigns which target children. Debate regarding advertising and marketing to children is so often geared to a strain of Pavlov’s dogs, knee jerk reaction which says simply that it is all wrong.  What is said and written is usually well intentioned but also way too simplistic; you have to keep an eye on the baby when you empty that bathwater!