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Advertising to young people

CHECK – Children’s Ethical Communications Kit

“CHECK – all kids’ rules under one roof”

At TenNine, we’ve been in the business of communication with young people for years.

We’ve always put ethics at the top of the list when we decide which bookings to accept, which is why over 1000 schools and clubs are happy to work with us.

So we are very pleased to welcome CHECK, the Advertising Association’s Children’s Ethical Communications Kit.

CHECK is a website where you can find all children’s regulations, for every marketing and communications technique that anyone ever invented, explained simply and right there in one place.

Stop, Look, Listen

The Department for Environment, Food and Rural Affairs (Defra) is updating its guidelines on green claims in advertising and has published a checklist that all marketing claims to environmental responsibility should follow.  Any attempts to promote goods or services as being environmentally friendly should be “clear, accurate, relevant and verifiable”.  Not a million miles from the long-standing guidelines that all advertising should be “legal, decent, honest and truthful”.  But that’s no bad thing; imitation is the sincerest form of flattery, after all!

CAP launches new UK Advertising Codes

On the 16th March the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) launched new UK Advertising Codes after a comprehensive review and full public consultation.

This was the first ever concurrent review of all advertising codes in nearly fifty years of their history and more than 400 pieces of legislation and 30,000 consultation responses were assessed. Participants were derived from a broad range of stakeholders including Government, parents and children’s groups, consumer protection bodies, regulators, charities, religious organisations as well as the media industry.  The new codes will come into force on 1st September 2010 giving advertisers and the media industry nearly six months to familiarise themselves with the new rules.