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Bob Strawbridge

CHECK – Children’s Ethical Communications Kit

“CHECK – all kids’ rules under one roof”

At TenNine, we’ve been in the business of communication with young people for years.

We’ve always put ethics at the top of the list when we decide which bookings to accept, which is why over 1000 schools and clubs are happy to work with us.

So we are very pleased to welcome CHECK, the Advertising Association’s Children’s Ethical Communications Kit.

CHECK is a website where you can find all children’s regulations, for every marketing and communications technique that anyone ever invented, explained simply and right there in one place.

Advertising Association prepares “Children’s Ethical Communications Kit”

What a truly sensible initiative from the Advertising Association (AA) in looking to launch an online service to help companies develop responsible products and campaigns which target children. Debate regarding advertising and marketing to children is so often geared to a strain of Pavlov’s dogs, knee jerk reaction which says simply that it is all wrong.  What is said and written is usually well intentioned but also way too simplistic; you have to keep an eye on the baby when you empty that bathwater!

Kellogg’s misdirected marketing

Strange to see Kellogg’s whipping up the wrath of UK parents by running their recent “Coco Pops” campaign with a copyline like “Ever thought of Coco Pops after school?”

What on Earth were they thinking? It was almost inevitable that there would be complaints.

Sure enough, following the lambasting they received, their 6 sheet campaign was taken down – but not in time to avoid the PR disaster of undermining their position as a National Partner for Change for Life

It’s a real shame, as they do a lot of good in the community that is perhaps less well known.

Giving a voice to BeatBullying

This January we were very pleased to partner the charity BEATBULLYING as they launched an uncompromising advertising campaign in memory of school girl Megan Gillan, whose life was cut short on January 19th 2009 after facing continual bullying online and in school.

Megan’s family has fully endorsed the campaign with the hope that “no other family suffers the loss we have”.

The posters aim to illustrate how bullying affects young people’s state of mind, and highlights the help they can find at Cybermentors.org.uk

A big thank you to our 500 member schools and clubs that agreed to run it, ensuring the message went out to over 600,000 young people.

Straight To The Point

TenNine and CYP distributed three hard-hitting designs aimed at highlighting the dangers of carrying a knife to 10 to 16 year-old girls and boys across Wales and England.

Part of the government’s “It doesn’t have to happen” campaign to reduce knife crime, the clings highlighted the repercussions of carrying a knife.  The designs showed knife carriers’ life chances going down the drain, and were displayed on tiles and mirrors near urinals and washbasins to accentuate the impression of dreams and ambitions draining away.