Talking To Youth Rotating Header Image

Communicating with children

What’s the point of social media?

I love this article from Mark Ritson in Marketing Week, questioning the wisdom of advertisers promoting their messages through social media.

Since some of the largest users of traditional advertising are trying to move most or all of their presence online, it’s very timely to question the effectiveness of the strategy.

As Ritson points out, “social media” literally means the communication channels that exist between people.  Not between brands.  He cites the recent TNS Digital Life report which found that 61% of UK consumers do not want to interact with brands on social media, and he sums up with a damning quote from the report: “Misguided digital strategies are generating mountains of digital waste, from friendless Facebook accounts to blogs no one reads”.

CHECK – Children’s Ethical Communications Kit

“CHECK – all kids’ rules under one roof”

At TenNine, we’ve been in the business of communication with young people for years.

We’ve always put ethics at the top of the list when we decide which bookings to accept, which is why over 1000 schools and clubs are happy to work with us.

So we are very pleased to welcome CHECK, the Advertising Association’s Children’s Ethical Communications Kit.

CHECK is a website where you can find all children’s regulations, for every marketing and communications technique that anyone ever invented, explained simply and right there in one place.

Stop, Look, Listen

The Department for Environment, Food and Rural Affairs (Defra) is updating its guidelines on green claims in advertising and has published a checklist that all marketing claims to environmental responsibility should follow.  Any attempts to promote goods or services as being environmentally friendly should be “clear, accurate, relevant and verifiable”.  Not a million miles from the long-standing guidelines that all advertising should be “legal, decent, honest and truthful”.  But that’s no bad thing; imitation is the sincerest form of flattery, after all!